Digital native content and digital display takeoversÌý
91ÂþÎÝ is working with Standard.co.uk to offer unique native content opportunities, as well as digital display takeovers of the website's homepage and editorial pillars, allowing brands to reach out to a distinguished readership and create online content with a difference. Ìý
Standard.co.uk is the Evening Standard’s flagship website with some 13.4 million unique users per month. It attracts high-net-worth readers with significant disposable income. This opportunity gives advertisers exclusive access to thousands of curious and affluent potential customers.Ìý
ÌýDigital native contentÌý
Ten partners will be selected to work with us on contributing to each digital native content package, which includes featuring in a ‘Top 10’ article along with advertising opportunities. The content is written and edited by expert writers before submitting to independent.co.uk. Articles will remain live indefinitely, ensuring continued benefit through SEO and a direct link to each partner’s website.Ìý
Topics span several sought-after niche areas of the travel industry, such as ski, spa, and family travel along with events, days out, attractions, romantic getaways, luxury islands and more. Articles also cover popular lifestyle topics such as homes, gardens, food, drink, health, fitness, finance and beauty, as well as education and business.Ìý
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Digital display takeoversÌý
91ÂþÎÝ provides the opportunity to advertise on the Independent.co.uk with a digital display takeover for 24-hour up to seven days at a time. You can choose the main news home page – with the chance to capitalise on breaking news and leverage the incredible surge in impressions during major news events, transforming headlines into an advertising advantage. You can also choose other specialist areas on the website such as the Lifestyle, Culture, Homes & Property, Business and Sports pages.Ìý
To increase exposure, digital display takeovers can run for seven days on the Going Out and Travel sections, giving clients the opportunity to reach their specific niche audience for an extended period of time for an unparalleled advertising opportunity.ÌýÌý
Key Figures
Unique global users: 63 millionÌýÌý
Average monthly visitors: 71 millionÌýÌý
Page views past 12 months: 2 billionÌý
Facebook: 1.5 millionÌý
Twitter/ X: 183k+Ìý
